CASE STUDY ON SNAPDEAL PPT

Snapdeal, founded by Kunal Bahl and Rohit Bansal, is an online shopping marketplace started in February as a daily deals platform inspired by groupon. Net promoter score NPS in those categories went up to 25—50 percent. The entire shopping experience from UX to products to delivery needs to be fine-tuned according to the needs of this demographic. There is no specific trend for the best price over time. Those masses know how to transact — they figure it out even without the regional language on the app.

Initially started as an offline business, Snapdeal went online in Digital Marketing Training Program. In , when Kunal Bahl and Rohit Bansal wanted to start their own business, they chose an offline couponing business and named it MoneySaver. When eBay invested in Snapdeal, they brought immense experience onto the table. If Flipkart acquired Jabong and eBay India on their deathbeds, every company Snapdeal acquired was at its peak.

If Flipkart acquired Jabong and eBay India on their deathbeds, every company Snapdeal acquired was at its peak.

The seven sins of Snapdeal: how and where they lost their way

There have been several top-level exits in But the positive momentum that comes with this wave can create more players, bring in more money, and give way to more innovation. Masters in Digital Marketing.

This campaign was launched after months of its inception. The actual fact that Snapdeal is valued at a billion dollars today is a proofto the vision of its founders. After all, Jabong gained positive unit economics after it was acquired xtudy the Flipkart-Myntra alliance.

Snapdeal, founded by Kunal Bahl and Rohit Bansal, is an online shopping marketplace started in February as a daily deals platform inspired by groupon. Archived from the original on March 6, Ireland studies weekend of it”.

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What really went wrong with Snapdeal?- A case study

End of the story It is said that when the going gets tough, the tough get going. But the consolidation season has already begun. Home January sat essay topic Pages Do’s and don’ts of research paper writing BlogRoll best describes the critical thinking element of implications phd creative writing nyc ronald mcdonald house essay master thesis kuleuven thesis on insurance sector self hate essay.

However, the biggest decision of the founders came in November when studt by the success of Alibaba. These are tested for consumer response, ecosystem readiness, and business benefits.

What really went wrong with Snapdeal?- A case study

An investor who has closely observed the industry snapdel Snapdeal had no commendable secondary management team. Struggling to raise fresh capital, confuting against internal conflicts, once an e-commerce major Snapdeal has decided to stop all non-core actions, reduce costs and handover pink slips to employees to turn cost-effective.

After leads were generated, an aggressive email marketing campaign was launched to reach out those leads. This could have been a major strength had they attempted to push the furniture category—one which demands impeccable logistics due to the possibility of damage.

Supply chains work very differently for grocery than they do for other items; but Snapdeal had GoJavas—one logistics firm which experts swear by.

Case study on snapdeal ppt

However, either rural India was not ready for e-commerce or vernacular was not the most effective way to reach out to the masses. The management-level exit was of Sandeep Komaravelly in January Every time an update happened, the Unicommerce system went for a toss as it was not well integrated.

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In the backdrop of high valuations and lack of success shown by many players in the e-commerce sector will take a backseat now and many venture capitalist will start to focus on data-driven startups. This strategy worked in favor of the company and soon the mobile traffic climbed and the result can be seen in terms of orders coming from mobile.

But it was not the end.

case study on snapdeal ppt

Like most e-tailing companies, Snapdeal has also its own mobile app. Snapdeal also had the highest number of caee centres for any online retail platform in the country—69 across 25 cities, while Amazon currently has 27 and Flipkart Those masses know how to transact — they figure it out even without the regional language on the app. Language was not the biggest barrier to e-commerce; customer experience was.

case study on snapdeal ppt

As a protest against Aamir Khan, many customers took to social media to reveal that they gave poor ratings to the Snapdeal app on app stores, and even majority started uninstalling it from their smartphones. Do Live search for anything here. But it needed creative partnerships and technology hacks. Net promoter score NPS in those categories went up to 25—50 percent. Urban Legends Reference Pages.

case study on snapdeal ppt

Snapdeal is now the second-largest e-tailing company after Flipkart in India.