E CHOUPAL CASE STUDY

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Why is it Innovative. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Copyright The DeSai Group. Privacy Policy Designed by Smitinfotech.

This can be exchanged for other ITC products. Why is it Innovative. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Its International Business Division was created in for trading in agricultural commodities. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

e choupal case study

Privacy Policy Designed by Smitinfotech. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

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A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Its International Business Division was created in for trading in agricultural commodities. ITC also uses e-Choupal as a medium to advertise consumer products. This can be exchanged choupa other ITC products.

Case Studies

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

e choupal case study

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. ITC gains as intermediaries are removed, and transportation costs decrease.

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. How do we know when we achieve our goals?

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Why is it Innovative. Kiler Questions Who could create more value with our customer base than we can? The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

Case Studies – ITC eChoupal

They also handle the physical transportation of the goods and sutdy a commission on it. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. How do we know it is effective? Farmers using e-Choupal on an average receive 2.