Secondly, from the above picture we can also deduce that this is sales promotion as it is referred to short term incentive, as mentioned above the offer on Pran frooto is valid till January 31, 5 Major trade promotion tools: They want to be the best company through their best effort, suitable and competitive marketing strategy and the consumers support. Later on the organization concentrated on producing Pineapple, Lemon, Guava and Litchi juice. In case of Pran frooto we may consider that although there is only in one state that is liquid but their versions vary as it is available at asterisk pack and pet bottle and their versions may include the different sizes, if version refers to size then they seem to have different price for different bottles. Thus for these reason we asses that Pran frooto ml does not conduct informative advertising. The characteristics that can have an effect on the behaviour of the buyer are: SEL strongly set their position by answering a simple straight forward question:

The buying decision could be an instant decision to drink any fruit drink but the chances are that the consumer will go through the5 stages that all consumer go through before making a buying decision for PRAN Frooto. There are use various kinds of market entry strategies include export, licensing, strategic alliances and direct investments. The main purpose of the task from the part of the university was to make the students apply the knowledge they acquired from this specific course and to compare between the work in practical world and the theoretical knowledge acquired from the books. Our SBU definitely suits this strategy and for this reason they offer Frooto ml in taka 22 which is easy to hold and portable. Our SBU Pran frooto ml perfectly fits into this category. The report is also to identify the success factors and to arrive at a set of recommendations for foreign companies The report rates the different market entry strategies on the continuum of risk, investments and commitment. The 4 th satge is not been identified during our research.


In addition they also introduced frooto greetings card as given above another significance of advertising specialities.

Term Paper Pran RFL(1)

Market research measures such as Flow of Attention, Flow of Emotion and branding moments provide insights into what is working in an ad in any country because the measures are based on visual, not verbal, elements of the ad.

People also belong to secondary groups, such as religious, professional, and trade-union groups, which tend to be more formal and require less pper interaction. Their target is to make their product available to every corner of our country so, every customer get the right to consume. Branding also facilitates promotional efforts because each branded item implicitly all similarly branded items.

term paper on pran rfl

A product is anything that can be offered for attention, acquisition, use or consumption to satisfy tedm need or want. Thus, these marketers are also considered ethnocentric. The main drawback of product concept is that it can lead to marketing myopia. Frooto uses customer feedback to create further improvement.

term paper on pran rfl

In this method, companies set their budget at a certain percentage of current or forecasted sales. PRAN does its labeling very well.

We papdr clear communication about our product ingredients, date of expire, nutrition values, etc. Like Rahimafrooz IPS gives free installation. Notify me of new comments via email.

Term Paper Pran RFL(1) –

A business that chooses to form strategic alliances needs to continually evaluate the value of each alliance. PRAN Frooto is an actual product. There may be no strong differences in customer characteristics. They use the same price limit and same features, packaging, options, design, flavor etc to their each and every retailers.

PRAN Frooto is promoted by the producer but not by the resellers.

term paper on pran rfl

Term paper on pran rfl group conversion gate. Reducing price does not generally increase value.

However they give very limited billboards and frequent print media ads on newspapers. If consumers want to buy a ml Pran Frooto, the following factors will frame their purchase decision. Training is in HRD sector. Pran has also different sections of press release at the following websites to publicize favorable and important news. The major objective of this report is to describe and analyze different market entry strategies in the foreign market and to understand the reasons for their success and failure.


Buyer will be dissatisfied if the product does not meet the expectations. This group is trying to achieve a good position in local and global market. They want to be the market leader by excelling in product quality, social, technical and marketing creativity and service to their consumers through skill and cordial commitment of their employee.

(DOC) BUS Term paper on PRAN-RFL Group | Nasir Uddin –

Penetration Pricing The price charged for products and services is set artificially low in order to gain market share. Construct a marketing program that delivers superior value This is to implement the marketing strategy into action.

Hence, instead of just promotion they communicated the message and advantages to its audience quite well. So, we can offer a better price to our customer in abroad. Discount is a straight reduction in price on purchases during a stated period of time or of larger quantities.

We consider product development in terms of size and packaging the aseptic and pet bottle as product development- developing the product in the same market.

There are more than 30, employees in the company and mostly women. With constant advertisement and unique taste, Frooto has developed a value proposition leading to market share, profit and customer loyalty.