TIPP EX HUNTER SHOOTS A BEAR CASE STUDY

The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand. Why is it successful? The Tippexperience hit countries around the world. So it was a Europe-wide campaign unbeatable in cost efficiency and definitely a winner in business terms. Describe the brief from the client: Our strategy was to create a specific relation between this target and the brand, and thus virally spread the Tippexperience. Tipp-ex sell-in versus

They also had an average of over brand mentions before the campaign started as opposed to last year Fred Caballero. Last but not least, according to Ulrike Reinhard, the campaign also made people close down computers and re-discover the joys of handwriting just so they can roll out the Tipp-Ex to correct their inky mistakes. Leave a Reply Cancel reply Enter your comment here April 13, at 2: Shares, likes and comments on Facebook: To find out more, including how to control cookies, see here: Leave a Reply Cancel reply Enter your comment here

The campaign is logically signed: They also had an average of over brand mentions before the campaign started as opposed to last year Fred Caballero.

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July 16, at 8: More than 50 different hilarious endings can thus be discovered. Email required Address never made public. Shoos Audience Customers of Tipp-ex, especially students and office workers fra Enter your email address to subscribe to this blog and receive notifications of new posts by email.

This is not advertising RT CriMilitello: The tippexperience hit countries around the world.

tipp ex hunter shoots a bear case study

The objectives are perfectly meet thanks to proper strategies. Notify me of new comments via email.

Case Study of Tipp-Ex’s “Shoot the Bear”

Shares, likes and comments on Facebook: You are commenting using your Twitter account. Leave a Reply Cancel reply Enter your comment here The product is known to more people and the image of the brand is strengthened as a result of season 2.

The target is pupils, students and customers of Gunter. At the end of the video the viewer decides whether the hunter should shoot the bear or not. All these efforts help to create an engagement among the audience in the way of providing special experience with the product.

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This site uses cookies. This time they changed the subject to a hot issue in the year To find out more, including how to control cookies, see here: Join 1, other followers Sign me up! Tipp-Ex had almost 5, mentions on the launch day only. You are commenting using your Facebook account. April 15, at 1: Louis Audard Digital Production Manager: The Tipp-ex YouTube channel: Email required Address never made public.

Case Study of Tipp-Ex’s “Shoot the Bear” | More than Ads

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tipp ex hunter shoots a bear case study

The possibilities are infinite. Client BIC with their new correction product: Tipp-ex sell-in versus You are commenting using your Google account.

tipp ex hunter shoots a bear case study