The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand. Why is it successful? The Tippexperience hit countries around the world. So it was a Europe-wide campaign unbeatable in cost efficiency and definitely a winner in business terms. Describe the brief from the client: Our strategy was to create a specific relation between this target and the brand, and thus virally spread the Tippexperience. Tipp-ex sell-in versus
They also had an average of over brand mentions before the campaign started as opposed to last year Fred Caballero. Last but not least, according to Ulrike Reinhard, the campaign also made people close down computers and re-discover the joys of handwriting just so they can roll out the Tipp-Ex to correct their inky mistakes. Leave a Reply Cancel reply Enter your comment here April 13, at 2: Shares, likes and comments on Facebook: To find out more, including how to control cookies, see here: Leave a Reply Cancel reply Enter your comment here
The campaign is logically signed: They also had an average of over brand mentions before the campaign started as opposed to last year Fred Caballero.
July 16, at 8: More than 50 different hilarious endings can thus be discovered. Email required Address never made public. Shoos Audience Customers of Tipp-ex, especially students and office workers fra Enter your email address to subscribe to this blog and receive notifications of new posts by email.
This is not advertising RT CriMilitello: The tippexperience hit countries around the world.
The objectives are perfectly meet thanks to proper strategies. Notify me of new comments via email.
Case Study of Tipp-Ex’s “Shoot the Bear”
Shares, likes and comments on Facebook: You are commenting using your Twitter account. Leave a Reply Cancel reply Enter your comment here The product is known to more people and the image of the brand is strengthened as a result of season 2.
The target is pupils, students and customers of Gunter. At the end of the video the viewer decides whether the hunter should shoot the bear or not. All these efforts help to create an engagement among the audience in the way of providing special experience with the product.
Case Study of Tipp-Ex’s “Shoot the Bear” | More than Ads
The possibilities are infinite. Client BIC with their new correction product: Tipp-ex sell-in versus You are commenting using your Google account.