I often look for unique products or brands so that I create a style that is all my own. People notice how attractive I am. The case delved into several aspects of the perceptual fields associated with consumer behavior with the objective of finding the most appropriate approach to further the prospects of the Xylys brand. For Chakravarti, any challenge in the watch industry, especially in an emerging market such as India, was something he looked forward to, as it gave him immense satisfaction when he was able to find some insights. Xylys defined its customers as contemporary, dynamic, successful people who had attitude and confidence. The three brand ambassadors of Xylys came from varied fields and represented the attitude of the new generation achievers. These associations were generally glamour, fashion, sports, and fun, and the intensity of these associations became pronounced depending on the respective segment toward which a brand was positioned.
Actor Rahul Bose ad , international supermodel Saira Mohan ad , and tennis star Carlos Moya embodied the attitude of living life fearlessly on their own terms, with a passion to pursue their dreams. Recent Posts Essay editors toronto Argumental essay about Essay on nationalities Hjps admissions essay English essay rainbow. These included an increasing number of young and middle-aged professionals in the upper strata of management in corporate houses, and also Indians who belonged to the higher socio-economic strata and had a penchant for luxury products. INR 3,00, and above. This was the space where Xylys operated. The different collections of Tissot included Touch, Sport, Trend, Classic, Gold, Pocket, and Heritage; and the price spectrum was much wider than that of Xylys, covering both the affordable luxury and the premium luxury segment with ease.
How about make it original? The brand charter aimed to convey style, attitude, and sylys. Actor Rahul Bose adinternational supermodel Saira Mohan adand tennis star Carlos Moya embodied the attitude of living life fearlessly on their own terms, with a passion to pursue their dreams. The selling points were the status and sophistication that the brand denoted when worn by the owner; although aesthetic appeal and durability were important, precision and price were xyys.
Digital watches suffered from the consumer perception of being low cost and lacking in style, and hence, the market for them had not yet picked up.
EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay
If you need this or any other sample, we can send it to you via email. The entire brand personality of Xylys was changed in the current campaign. Xylys was available at select World of Titan showrooms, key multi-brand outlets, and at exclusive flagship boutiques xypys select cities.
I often think of the sudy I buy and do in terms of how I can use them to shape a more unusual personal image.
It was manufactured in stydy state-of-the-art factory in Switzerland, which had a heritage of over 80 years in the art of watch-making. The customers of Xylys were highly individualistic persons who did what they loved. I rarely act according to what others think are the right things to buy. The sales figures by value for these sub-sectors for were INR 3, 46, and 6, million, respectively. A better explanation in terms of consumer behavior was the third basis of segmentation as defined by Yankelovich The name Xylys was designed to have only two syllables, a distinctive name in itself.
Xylys case study analysis
This was the space where Xylys operated. The challenge was to create and shape a perception unique to the brand, since premium watches in India were associated with the Swiss brands Omega and Rolex, or Tag Heuer and other similar brands, which were more contemporary in nature.
Many of the brands offered some options in all three segments, but most catered only to the first two segments; the sports segment remained a largely untapped segment. It was interesting to note that the lower end offerings relatively lower end to be precise, when compared to the price of luxury watch brands from brands such as Titan also used glamour, romance, and celebrity orientation for the positioning strategies of several of its brands such as Titan, Fastrack, Sonata, and Ragaa.
The methodology was derived from earlier studies on the positioning of brands.
Hi there, would you like to get such a paper? Inliberalization opened up the Indian market to foreign players, and Timex was the first on the scene. As official timekeeper and partner of the International Basketball Federation, the Australian Football League, the Chinese Basketball Association, and MotoGP, and the World Championships of cycling, fencing, and ice hockey; Tissot was committed to respecting tradition, underlining its core values of performance, precision, and setting new standards.
Luxury watches were bought for casse symbolic and experiential benefits as opposed to their functional ones. The other prominent brands in this space were Tissot, Seiko, and Citizen, in addition to fashion brands such as Emporio Armani and Hugo Boss.
The statements were measured on a Likert scale ranging from Strongly Agree 5 to Strongly Disagree 1 for each respondent.
Xylys case study solution by mustahid ali via slideshare | REPORTS | Case study, Study
Successful brands sold because they positioned themselves based on the benefits they offered to those who possessed them; such benefits could be functional, symbolic, or experiential. I want my achievements to be recognized by others.
The authors felt that such an orientation would help the long-term plans of luxury watch brands. Such assignments show how using quotes in a research paper apa complexities may influence various decisions and that is what makes case studies so important That is, try tj eckleburg eyes essay about myself to build on what has gone before so that the analysis of the case study moves toward a climax.
All Xylys watches were created with exquisite craftsmanship and impeccable detailing, were painstakingly made from carefully selected materials, and were crafted with a passion for detail. The brand segmented the market based on psychographic profiles. These included an increasing number of young and middle-aged professionals in the upper strata of management in corporate houses, and also Indians who belonged to the higher socio-economic strata and had a penchant for luxury products.
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In terms of category sales, the highest share, as per value, involved watches priced between INR and 3,