In this study we aim to contribute to this stream of research. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails. Hence, because of limited air time group members are sometimes forced to hold back their ideas. Figure 2 provides an overview of the identified genres and the seven categories. Hence, in the following analysis messages on the Yammer platform will be classified according to their collective purpose, according to the role a message plays when seen from the perspective of the community.

We’ve sent an email to. Finally, the ideas of others can be absorbed, digested and reflected in whichever way is most suitable for the individual user. The data provided for this study showed that users joined the network and created groups until April With more organisations adopting the new technology, and with more case studies appearing in the research space, comparing findings across cases becomes more feasible. This will allow us to contribute to more generalised findings and a more valuable understanding of EMB practices in particular, and social media engagement in gen- eral. Wikis at Dresdner Kleinwort Wasserstein. Organization Science, 13 3 , —

Wikis at Dresdner Kleinwort Wasserstein. At the same time however, it is markedly different from other documented cases of microblogging in knowledge-intensive work contexts, where a different set of knowledge practices were observed.

You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails. Genre analysis of communication data treats communication messages as traces of exist- ing practices.


Figure 2 provides an overview of the identified genres and the seven categories. Cancel all of my subscriptions.


yammer case study deloitte

To find out more, including how to control cookies, see here: The Idea generation we uncovered in our genre analysis represents shared brainstorming sessions, initiated by users with yamemr aim of creating new knowledge, such as ideas for products, projects, meetings or other events. Human Relations, 54 7— Even in the discussion, the mention of Yammer brought in the Yammer team mentioning some of their case studieswhich got a bit annoying.

yammer case study deloitte

Please choose which emails to receive from each site. However, the potential benefits of social media in the context of knowledge-intensive work are as yet not well understood. In this context, the emergence of social software and social media pre- sents as a promising opportunity to reinvent knowledge work. We will discuss both, the knowledge practices we find within the data set and those that have not emerged in the Yammer space, but were documented in other microblog- ging cases.

The practice evolves around using the platform as an unstructured storage space, where information is later accessed facili- tated by tagging and a powerful search function.

Genre analysis of how Yammer is used within Deloitte Australia – James Dellow’s Blog Archive

This represents 1, messages in our Excel sheet, which included system-generated notifications an- nouncing new users joining the network or the creation of new groups Riemer and Richter, ; Riemer et al. Help Center Find new research papers in: With this study we contribute one more piece in deliotte emerging jigsaw puzzle of research into social media applications in organisations.

As we are looking to elicit established practices it makes deloutte to select a time period from the later months of our data set. Bughin and Manyika, ; McAfee, It lays the seeds for serendipitous moments to happen that have been de- scribed as one of the main benefits of enterprise social networking Zhao and Rossonwhereby users stumble upon relevant information without actively yammwr for it. Yammerr threads are then clearly longer than the average and quite remarkably some are among the longest in our sample.


Factors Impeding Wiki Use in the Enterprise: However, unlike Twitter, Yammer provides a group feature. In this study we aim to contribute to this stream of research.

By providing your consent below, you are expressly agreeing that we may email you under Canada’s Anti-Spam Law. The cade is much larger, more diverse and dispersed as in the above-mentioned two cases.

Case Study and Yammer – Working Smarter Daily

At work we use Yammer for this exact reason. It is with a second wave of social technologies that yammre truly interac- tional space for knowledge work opens up. Mentions Yammer we use that in Cognitive Edge as well and podcasts. Metrics Yammer LinkedIn Analysis Motivations for Social Networking at Work. A Case Study of Microblogging in the Enterprise: By viewing our content, you are accepting the use of cookies.

yammer case study deloitte

The study presents the findings from a case study we under- took to learn how the social networking service Yammer has been applied within Deloitte Australia. Tacit knowledge in professional firms: